Strategic Social // Selected Works
Raised by internet wolves, social comes second nature.
Squid Game
One show changed the game for Netflix.
To continue the global success of Squid Game into the Emmys season, we knew we had to craft a campaign as edgy, subversive, and eye-catching as the series.
Ho-yeon: A Day in the Life for Instagram
To celebrate Ho-yeon’s arrival in Los Angeles for the 2022 SAG Awards, we partnered with the biggest social media account in the world @Instagram (662M).
Shot day-in-the-life style for Reels, we adventured around Venice Beach with videographer @coleplay and captured humanizing candid moments with the show’s breakout star. Ho-yeon went on to win the Outstanding Actress Award at the ceremony.
Click here to view the full video.
Role: Concept, Creative, Production
2.5M
views
BEEF
Netflix, Spotify & Incubus
Bringing together music streaming, television streaming and one of the most iconic bands in history. We celebrated BEEF star Steven Yeun’s cover of the classic hit “Drive” with a social shout-out from the band Incubus using Spotify’s social reach.
Click here to view the full video.
Role: Concept, Development, Production
SHOW THE WORK
Social campaign powered by creative agency Real Pie.Editorial
Social
High-impact social coupled with day-to-day management is how you build out and connect with your target audience.
Here are some recent examples of the editorial content I’ve created to help keep brand pages spicy — on every day that ends with a Y.