Viral Stunts // Selected Works

Social-native stunts that drive awareness IRL.

Lurchin’ Around Hollywood with Wednesday

Everyone is going for gold, but she still prefers black. Netflix partnered with Swisher Productions for a Wednesday-themed stunt around Los Angeles to kick off the 2023 Emmys season. With a small army of Lurch and Wednesday impersonators, we drove around the city in black hearses delivering invites to the Netflix FYSEE space to journalists, on-air talent, tastemakers, and influencers. From morning show snipes to partner posts by creators like Daniel Mac (14.3M on TikTok), the stunt generated buzz within the industry and across social media.

Press Hit: Netflix Kicks Off Campaign Season with ‘Wednesday’ Stunt’ (The Hollywood Reporter)
Role: Concepting, Production & Influencer Partnerships

Selling Sunset & The $75M House

To amplify an event called Open House hosted at the $75M mansion from the Emmy-nominated reality show Selling Sunset, we decided to take a different approach to the photography from the night.

Instead of a typical portrait photographer, we hired Hunter Kerhart — a prominent architecture photographer to shoot the cast. This allowed the home itself to become a character in the key set.

Photographer:
Hunter Kerhart

Publication:
Queue Magazine

Role:
Concept, Creative Direction

Press:
Netflix Hosts $75 Million Dollar House Party

tick… tick… BOOM! and the Iconic Blue-Silver Chromium Diner

In the Academy Award-nominated film tick… tick… BOOM!, the characters congregate at a famous New York City greasy spoon called the Moondance Diner. To celebrate the film’s release, Netflix created a one-day-only pop-up food truck serving some of the now-defunct diner’s classic cuisine.

Press Hit: Netflix’s tick… tick… BOOM! Brings Moondance Diner Back For One Day Only
Role: On-Site Video Production & Social Amplification